International mountain bike race to be held in New Mexico!

Was I asleep or did the announcement that next year’s World Bike Summit to be held in Santa Fe make almost no ripple in our newstream? This seems like mighty big news to me! The event, sponsored by the International Mountain Biking Association, will span four days and bring the biggest movers and shakers of this popular sport to our beautiful area. That can only mean increased recognition of our region and (hopefully) increased future tourism, in addition to the 1200 plus hotel beds, meals, etc that will be the direct impact of the event. The city beat out bids from Lake Tahoe, Nev., and from Jackson Hole, Wyo. Previous World Summit events were held in Park City, Utah, and Augusta, Ga. I’ve been told that Los Alamos’s Tuff Riders will also be participating in some level. You can read more here.  What do you think we can do to capitalize on this event? We are such a wonderful community with awesome natural resources and tourist opportunities — I would love to see us draw people (and revenue) here to enjoy our community!